Test and Learn: Branding and Positioning

Share this article
Table of Contents

Test and Learn: Branding and Positioning

Fo a SaaS NLP Company

The Client

Our work

This client is a SaaS company that offers an AI-powered content writing solution. Their NLP solution was mature and ready to scale, but they struggled to find the right use case to scale up faster. Instead, they dealt with long sales cycles and lots of pilots with big companies. 

Branding and Positioning

The Problem

Our work

Market Mis-alignment

The client faced problems with its positioning and branding as well as its go-to-market strategy. They were misaligned in their market. This resulted in potential prospects failing to see the value in their solution. The technology was considered a “cool” extra, but not a must-have piece of software. 

As a result, the client was looking to move into a different market, where they could prove the ROI and solve real problems. This meant a change in branding, messaging and positioning.

The Solution

Our work

We implemented a test and learn approach to branding and positioning. The client was looking to open in the eCommerce market, but had no experience there. The test and learn approach helped us to understand the right messaging for the market, and reposition according to their new customers’ problems. 


Based on this data and marketing analytics, we increased marketing efforts to help sustain growth and brand recognition. Buyers in the space needed to know who the client is, and why they are the solution that buyers are looking for.

Branding and Positioning

The Results

Our work
$ 0 k
Reduction in CAC Year on Year

We delivered a complete repositioning, including branding and messaging within the new eCommerce market. We also scaled the marketing efforts alongside this, in order to maintain brand awareness. Once positioned in the right market, we reduced the customer acquisition costs by 189%.

Get in Touch

We can help you to scale your marketing to new levels.
You may also like
professional seo services
B2B Marketing
Arden Manning

Professional SEO Services

Search Engine Optimization is a critical component of any inbound marketing strategy. Without effective SEO, websites and content cannot perform as intended. You need SEO to generate inbound traffic, and thereby conversions.

Inbound marketing is one of the most popular marketing methodologies in the B2B tech space. The approach is based on building relationships with buyers, rather than immediately trying to pitch your product to them.

direct marketing
Arden Manning

Direct Marketing

What is direct marketing? In B2B, direct marketing is often used by businesses that need a quick boost of engagement. Learn more here.

demand generation
Arden Manning

Demand Generation

A marketing strategy that drives brand awareness and thereby demand for your product. The key to this is forming a full brand image, and nurturing those that interact with your business. Spend time on your leads, and be the first choice when your leads are ready to buy.

This site is registered on as a development site.