Customer Acquisition & Partner Program

Share this article
Table of Contents

Built a Customer Acquisition & Partner Program

For a Leading eCommerce Intellegence platform

The Client

Our work

The client is an eCommerce intelligence platform. They collect, index, store, and rank data about DTC eCommerce companies. This data is used to benefit sales and marketing teams, for targeted messages. The same data can also be useful for investors.

Customer Acquisition

The Problem

Our work

Churn Rate Challenges

The client was facing challenges with their churn rate, and customers were dropping away over time. Therefore, they needed to decrease their churn where possible, and boost sales to negate losses. 

However, the customer also told us that the existing customer acquisition channels weren’t performing as well. The client needed to find new and innovative ways to generate customers.

The Solution

Our work

Together, we launched a partnership program as a new approach to customer acquisition for the company. This channel is still relatively new to the B2B and tech marketing space, so we spent time honing the messaging and working to find the right partners.

We also added nurturing to the partnership program alongside a custom onboarding process. This ensured that partners remained engaged and could continue generating revenue for both parties. It was critical to avoid a high turnover of partners, too.

Customer Acquisition

The Results

Our work
$ 0 k
ARR Secured

These efforts secured £800k annual recurring revenue in just eight weeks from launch. Not only that, but customer churn decreased by 56% in the same time period.

Get in Touch

We know what it takes to launch a successful partnership program. Book a meeting to find out more.
You may also like
professional seo services
B2B Marketing
Arden Manning

Professional SEO Services

Search Engine Optimization is a critical component of any inbound marketing strategy. Without effective SEO, websites and content cannot perform as intended. You need SEO to generate inbound traffic, and thereby conversions.

Inbound marketing is one of the most popular marketing methodologies in the B2B tech space. The approach is based on building relationships with buyers, rather than immediately trying to pitch your product to them.

direct marketing
Arden Manning

Direct Marketing

What is direct marketing? In B2B, direct marketing is often used by businesses that need a quick boost of engagement. Learn more here.

demand generation
Arden Manning

Demand Generation

A marketing strategy that drives brand awareness and thereby demand for your product. The key to this is forming a full brand image, and nurturing those that interact with your business. Spend time on your leads, and be the first choice when your leads are ready to buy.

This site is registered on as a development site.