Did you know that companies that utilize their blog effectively have 55% more website visitors than those that don’t? Or that 69% of businesses credit blogging for their lead generation success? What about the fact that businesses who blog receive a whopping 97% more links back to their site? The effects of inbound marketing are clear – but the question is, how many blog posts per week?
Generally, you’ll be best served by 4 – 5 posts a week. But there’s more to a content strategy than just frequency. You want to turbo charge your organic traffic and position your brand as an authority in your industry. However, you don’t want to waste your team’s time by doing too many, especially if that means your posts become derivative and you run out of value-rich topics to write about.
With that in mind, let’s look at how many blog posts per week you need for maximum traffic generation and inbound success.
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Benefits of Posting Frequently
When considering the frequency of your blog uploads, it’s important to remember your why. Your blog is not a fun extra on your website. It’s a powerful tool that can be optimized into a traffic-driving, qualified lead-generation machine.
The three main benefits of posting regularly are higher brand awareness, educating readers on your solution, and driving organic traffic. Organic traffic comes from your site being discovered naturally, via a question your blog answered in search results or a backlink from another source.
Creating informative, engaging content is essential for boosting your organic traffic. Not only that, but this content is critical to positioning your company as a thought leader within your market. Even leads that are not yet ready to buy will become familiar with your brand as a result and, in time, this will position your brand as a trusted voice when they begin looking for solutions.
Quality Over Quantity
A valuable blog post is able to continue generating traffic and impressions for up to 700 days after it’s gone live – and some even longer than that. This is thanks to compounding traffic. Compounding traffic refers to blog posts whose traffic increases with time. This is a core goal in inbound marketing, and one of the things that makes it so effective – the impact of your work can continue long beyond the time and money you invested. This can be contrasted with pay-per-click advertising, which can be used to effectively drive traffic and conversions, but lacks longterm value.
A variety of content casts a wider net, so when considering how many blog posts per week you need, think in terms of thought leadership and offering value. Be realistic about how many relevant and highly ranking topics you can generate. It does your business no favors long term if you populate your blog with derivative, near-identical content.
Take the time to invest in creating great content that demands to be read and helps the reader. If time is a concern here, hiring some additional content writing support may be the key. Either way, it’s important to find the right balance between valuable content and frequent posts.
Determining Your Scale
At the very least, how many blog posts per week do you need? The absolute minimum we’d recommend you post is once per week. Posting at least once per week allows you to demonstrate growth week on week and assures the Google bots crawling your site that it’s active.
The scale of your business, and what you hope to achieve, will dictate how many blog posts per week you need. For driving inbound traffic, you’re going to need to prioritize the volume of optimized content slightly more than if you want to create brand awareness alone. But realistically, you want to make both happen. We’d say 4 to 5 times per week posting useful, optimized content is the sweet spot.
It’s also important to update content semi-regularly, and not just out of courtesy for your readers. Going back and updating evergreen content can boost traffic too. It keeps your content fresh and more likely to be compounding. Aim to do 1 to 2 updates per week on your back catalog of work, to keep even the oldest content up-to-date and relevant.
Planning is Key
Invest a decent amount of time into your content – only quality material will gain traction. You’ll get more organic traffic out of one well-researched post with great SEO than three forgettable ones. It may seem like more-is-more when it comes to content, but be wary of oversaturation of relevant SERPs and burnout.
It’s a balancing act – enough content to drive organic traffic and promote brand awareness, but not so much that you become repetitive. It’s also important to avoid using the same keywords on more than one page as they will cannibalize each other’s traffic – undermining your hard work!
When it comes to knowing how many blog posts per week, what you need is proactivity. Before a new campaign or product launch, take the time to plan out your content. Not only does this save you time in the long run, but it also streamlines the process of creating original and pertinent posts.
Targeting is Critical
Generate a list of highly-ranking keyphrases to base your blogs around, and make a content schedule based on them. Pay attention to your competitors’ inbound marketing. Can you learn anything from them? Remember – treating your blogging like an afterthought is a self-fulfilling prophecy.
Content marketing is truly an area where you get out what you put in. Companies with blogs produce, on average, a whopping 67% more leads monthly than those without. Investing in your content, even if that requires supplementing your team with additional marketing support, is profoundly worthwhile in the long run.
Hopefully, this gives a clear picture of the importance of blogging for your business, and how many blog posts per week you’ll need to drive inbound traffic.
While we recommend posting 4 to 5 times per week and updating your older blogs semi-regularly, it’s about strategy as much as frequency. You need to take this information and build a strong content marketing strategy around it to maximize your traffic.
As well as creating compelling content, we can help you scale your marketing efforts and SEO strategy, to ensure an optimized marketing strategy. Book a free website audit and see for yourself. We create memorable, value-rich blogs that are strategically tailored for relevance and evergreen engagement.
To learn more about how you can level up your inbound marketing through strategic, quality content with great SEO, get in touch with us today.