What You Need to Know: B2B Marketing

startup sales and marketing
what is content marketing
Glossary
Arden Manning

What is Content Marketing?

What is Content Marketing?
A marketing approach based on generating varying types of content including blog posts, infographics, eBooks, whitepapers, and more.

hubspot agency
B2B Marketing
Arden Manning

What is a HubSpot Agency?

Nituno is a proud HubSpot agency, with experience in driving lead generation for B2B tech and SaaS companies. Click through to learn more.

Buyer Persona
Glossary
Arden Manning

Buyer Persona

What is a Buyer Persona? Why do marketers need to make one? Our definition and handy guide help you to make the most out of your personas.

fractional cmo
B2B Marketing
Arden Manning

Fractional CMO Versus Hiring a CMO

In the current economic situation, B2B SaaS companies are looking at creative ways to cut costs while continuing to grow. One of the topics that many are considering is bringing onboard a fractional CMO.

marketing automation
Glossary
Arden Manning

Marketing Automation

What is marketing automation? And how do you get the most out of it? Read our definition and handy guide here.

Guide to B2B SaaS Marketing Strategies
Startup Marketing Agency
Grow Traffic

Nituno is a Marketing agency specifically focused on the challenges B2B Startups face. Our ┬áB2B SaaS Marketing Blog is designed to start conversations around the unique challenges SaaS Startups face. As an agency, we help with go-to-market strategy, marketing and sales strategy. SaaS Sales and Marketing doesn’t have to be complicated if you work with those who have been through all the challenges before. Specifically, we deliver positioning work to help startups focus their limited spend. Our methodology helps startups avoid potential traps and the wrong markets. We believe firmly that B2B Startups need to do their homework and build a strong strategy before they meet VCs and potential customers.