What You Need to Know: B2B Marketing

Marketing Automation Software:
A set of tools or technology that allows you to automate your marketing processes. Depending on the software, you can manage a variety of tasks.

Indirect marketing is the opposite of direct marketing. This involves targeting your potential buyers with a more passive strategy. Produce content that interests them, without outright pitching your product. The marketing isn’t centered around the product, but around engaging the buyer. Typically, this is a longer process, but establishes trust.

A marketing approach that involves building relationships with external parties and providing incentives to refer new customers. Typically, the affiliate receives a percentage of any revenue from sales that they refer. In DTC marketing, affiliates are often referred to as influencers. However, in B2B, an affiliate could be an individual, company, or agency.

CAC (Customer Acquisition Cost):
The Customer Acquisition Cost metric is the cost related to finding and securing a new customer for a business.

What is an MQL? The more you understand your contacts and leads, the better you can target them. Learn more about lead qualification here.

What is CLV (Customer Lifetime Value)? Your Customer Lifetime Value is the amount that each customer generates during their relationship with you.