What is Content Marketing?
A marketing approach based on generating varying types of content including blog posts, infographics, eBooks, whitepapers, and more.
What is a Buyer Persona? Why do marketers need to make one? Our definition and handy guide help you to make the most out of your personas.
What is marketing automation? And how do you get the most out of it? Read our definition and handy guide here.
What is inbound marketing? Click through to learn more about this key B2B marketing strategy for tech and software growth.
Target audience definition: the group or groups of people that you wish to target with your marketing messages. Learn more here!
A meta description is a key piece of technical SEO for every web page. It details the contents of your web page, and attracts visitors.
A backlink audit allows you to analyze links back to your site from other websites. But, why should you audit your backlinks?
Audience Segmentation is breaking a target audience down into specified groups. How can this help marketers better target their contacts?
