A marketing strategy that drives brand awareness and thereby demand for your product. The key to this is forming a full brand image, and nurturing those that interact with your business. Spend time on your leads, and be the first choice when your leads are ready to buy.
Indirect marketing is the opposite of direct marketing. This involves targeting your potential buyers with a more passive strategy. Produce content that interests them, without outright pitching your product. The marketing isn’t centered around the product, but around engaging the buyer. Typically, this is a longer process, but establishes trust.
A marketing approach that involves building relationships with external parties and providing incentives to refer new customers. Typically, the affiliate receives a percentage of any revenue from sales that they refer. In DTC marketing, affiliates are often referred to as influencers. However, in B2B, an affiliate could be an individual, company, or agency.