Category: Glossary

What is direct marketing? In B2B, direct marketing is often used by businesses that need a quick boost of engagement. Learn more here.

A marketing strategy that drives brand awareness and thereby demand for your product. The key to this is forming a full brand image, and nurturing those that interact with your business. Spend time on your leads, and be the first choice when your leads are ready to buy.

What is an email sequence in B2B marketing? Click here to learn more about how to ace your outbound email marketing.

What is an SQL? Sales-qualified leads are ready for the sales process, but what do you need to know about lead qualification?

Marketing Automation Software:
A set of tools or technology that allows you to automate your marketing processes. Depending on the software, you can manage a variety of tasks.

Indirect marketing is the opposite of direct marketing. This involves targeting your potential buyers with a more passive strategy. Produce content that interests them, without outright pitching your product. The marketing isn’t centered around the product, but around engaging the buyer. Typically, this is a longer process, but establishes trust.

A marketing approach that involves building relationships with external parties and providing incentives to refer new customers. Typically, the affiliate receives a percentage of any revenue from sales that they refer. In DTC marketing, affiliates are often referred to as influencers. However, in B2B, an affiliate could be an individual, company, or agency.

CAC (Customer Acquisition Cost):
The Customer Acquisition Cost metric is the cost related to finding and securing a new customer for a business.

What is an MQL? The more you understand your contacts and leads, the better you can target them. Learn more about lead qualification here.

What is CLV (Customer Lifetime Value)? Your Customer Lifetime Value is the amount that each customer generates during their relationship with you.