Launched AI Fintech Startup
UK-based Company From a Top University
The Client
The client is a UK-based AI Startup that works in the finance space. They offer Artificial Intelligence and Machine Learning solutions that power investment insights and forecasts. The company focuses on translating the widely available financial data into high investment returns with smarter predictions.
The Problem
Marketing AI is Challenging
Marketing and selling AI software is challenging. Customers are slightly scared of the solutions and they expect magic. Our customer’s software was built from the ground up to solve a specific problem but they needed to build demand and educate their potential buyers before meeting them.
The client was targeting a funding round, and needed to demonstrate a clear positioning within a defined market. It was also critical to establish a website, and use this to find fresh leads.
The Solution
We worked together to identify a relevant market, where the client could solve buyers problems. They needed to prove that they were a must-have, rather than a cool technology.
We then focused on content marketing that clearly explained the problem they solved and educated their buyers. This shifted their existing market positioning to become a leader in their specific niche. We worked on generating website content to reflect this branding and positioning.
The Results
New Website Launch
Their newly positioned website launches in December 2022. The shift in marketing message and market positioning helped them find their first customers and pushed them toward their Series A target.
